Mini + Mauve is a modern clothing and goods boutique for every Mama and their mini(s). We offer a curated collection of small shops with a focus on woman owned, Canadian brands.
We are currently operating online only.
Hi! I am Erin.
A wife and mother to two minis. My husband and I welcomed our first daughter, Chloe, in December 2017 and added our son, Charles, to the family in June 2020.
We have lived in Winnipeg, MB for our entire lives - with the exception of a small stint in St. Andrews - and have always loved our home and community. We love meeting new people and are looking forward to getting to know some of our customers along the way!
I have always had a passion for dressing my minis and even before we had our own, I was outfitting my friends and families kiddo's instead.
Combined with that passion and the frustration of shopping online for myself and my minis all in once place, this adventure started. I realized that others in Winnipeg (and across Canada too!) likely had the same troubles for shopping quality brands together and I started Mini + Mauve to solve that problem! I wanted to bring together my favourite brands to one shop to make the shopping experience easy and to hopefully introduce customers to new brands they can start to call favourites too.
Now more then ever, it is so important to shop local and to support small brands. Mini + Mauve is your solution for that! We want to do our part in helping you reduce fast-fashion while dressing yourself, your mini(s) or others in quality products.
Thanks for stopping by!